Display amount saved in bag

Experiment

Test AB

Countries

All

Platforms

WEB

Context

- For Mango Outlet users, saving is a key purchase driver. Highlighting the amount saved can enhance the perceived value of the offer.

- Currently, even though the discount is applied to the final price, users don’t see the savings explicitly, which may reduce the psychological impact of the promotion.

- From a business perspective, there is a clear interest in increasing conversion by emphasizing the economic benefit of shopping during promotional periods.

- A previous test of the copy “You save XX €” (without showing a full breakdown) delivered negative results, indicating the need for a more effective approach.

Hypothesis

We believe that by displaying the total amount saved in the bag —calculated from the original price and the discounted final price— we will reinforce the perceived value of the purchase. This could increase users' motivation to complete their order, ultimately improving conversion rates.

AB Test

- Control: Standard bag experience, with no explicit information on savings.

- Variant: Bag shows breakdown including amount saved

Results

- On mobile, conversion rate to purchase increased significantly by +2.85%, along with a higher progression rate from bag to checkout.

- On desktop, results were flat — likely due to information overload in the bag preview.