Kibuc e-commerce redesign

Redesigning Kibuc’s e-commerce— a furniture design brand with over 40 stores in Spain— to enhance the user experience and drive higher conversion rates through strategic improvements.

Role

Lead Designer

Employer

Kibuc

Platforms

WEB

Areas

Research, Design

Understand

In this phase, I focused on gaining a deep understanding of both business and user challenges. I conducted an e-commerce audit and competitive analysis to identify market gaps while uncovering usability issues and user needs through guerrilla testing and card sorting. This research-driven approach informed the creation of a new design that effectively addressed these challenges.

Explore

In this phase, I addressed the identified challenges by defining a new information architecture and creating wireframes for potential solutions across various sections of the website. I also developed a design system to ensure consistency and scalability. I iterated through multiple rounds of stakeholder feedback, refining the design, which ultimately led to a final proposal ready for testing and eventual implementation.

Materialize

In this phase, we validated the information architecture through a tree test and the final e-commerce design with usability testing. Using the insights gathered from user feedback, we iterated on the designs to refine and prepare them for implementation, ensuring a simultaneous launch across the platform.

Impact

I don’t have data on the impact of the redesign on business performance and user experience, as I transitioned to a new role shortly after the e-commerce launch. However, usability testing confirmed that we enhanced user engagement and elevated the brand image, which we believe likely contributed to increased conversions.