Intro · Understand · Explore · Materialize
Explore
Restructuring Information Architecture
We defined a streamlined information architecture using insights from the card sorting exercise, while considering key business objectives, such as prioritizing sofas as the flagship category.
Additionally, I redesigned the menu to integrate a filtering system, enabling users to refine their search by attributes like type, material, size, and customization options, thereby enhancing the navigation and overall product discovery experience.
Wireframing & Stakeholder Validation
Following extensive research, I began ideating solutions by sketching new functionalities and creating low-fidelity wireframes. This phase allowed me to identify key client actions and, most importantly, validate the design with both the internal team and the client. After iterating on the low-fidelity wireframes and incorporating feedback, I developed high-fidelity wireframes and interactive prototypes for usability testing.
The designs were crafted to be responsive and scalable, ensuring they adapted seamlessly across devices. To maintain consistency across the platform, I also created a comprehensive design system, which helped ensure a unified experience throughout the website.
Before
After
Final Proposal
Key improvements breakdown
The design system
Intro · Understand · Explore · Materialize