Usability Test

We conducted usability tests to evaluate whether the new PDP could:

- Strengthen Mango’s positioning as a premium brand

- Enhance inspiration

- Analyze user interaction with the new PDP modules

The overall feedback was highly positive:

- Users found the new PDP to be cleaner, clearer, and more professional.

- The redesign and new modules increased the perceived quality of the products.

- Users understood which elements were interactive, although some struggled with their positioning.

Roadmap & A/B Test

Once the final design was validated, it was shared with all stakeholders, and the project was phased into a roadmap for gradual implementation.