N26 Account Opening optimizations
Streamlining the digital onboarding experience through continuous product discovery to eliminate conversion friction, accelerating user activation and driving Monthly Active User (MAU) growth.
Understand
In this phase, I established a continuous discovery framework to systematically uncover drop-off points within the account opening flow. By pairing quantitative funnel analysis with routine qualitative user testing, I mapped the friction gaps slowing down onboarding. This ongoing feedback loop allowed us to rapidly isolate usability issues and prioritize high-impact experience optimizations that aligned user needs with activation goals.
Explore
In this phase, we moved rapidly from discovery to execution, prioritizing and deploying immediate fixes for critical onboarding blockers we uncovered.
Materialize
In this phase, we validated our hypotheses by conducting A/B tests on the small CRO initiatives we crafted. This allowed us to gather valuable insights and iterate on the designs to further optimize the user experience.
Impact
- All the initiatives implemented contributed to a net sales revenue of €5.5M, surpassing the initial target of €3.9M.
- Several initiatives developed for the Outlet were successfully implemented on the main shop during sales and promotional periods.
- By creating user archetypes, we gained valuable insights to guide the implementation of new initiatives to enhance their online experience.
- As a team, we evolved and established efficient work dynamics, enabling smooth progress and ensuring continuous, high-quality delivery.
€3.9 M
Net sales target
€5.5 M
Net sales Revenue